May 2013

Viewing posts from May , 2013

Benefits of using a Make Up Artist for your Commercial Headshot

In commercial photography, visual impact is what makes photographs unique and determine their value. Your photographs must be captivating and appealing to generate good business. You can improve the visual impact of your shots by working with a professional makeup artist.

The professional you choose should be passionate, talented and experienced in transforming and enhancing natural beauty. He or she should know how to create exquisite looks that will make your photographs sell themselves.

Some of the benefits of using a makeup artist for your commercial headshots include:

1. Get great skills and expertise needed for whichever job you are engaged in; whether it is a TV show, theatre or film production, photo shoot, advertisement, etc. You will spend less time retouching your images. You will also save money that you would otherwise have used in photo editing after the shoot.

2. Most makeup artists are used to working long and sometimes uncomfortable sessions with performers. The professionals know how to handle irritable and emotional situations and will be an asset in your project especially if you are working for clients who are meticulous with what they want.

3. Employers in the TV and film industry usually look for makeup artists with specialized skills. The employers may hire hair stylists, body makeup professionals, people to make wigs, and so on. All these hires can be very costly. In your case, you will save on costs since one makeup artist can fit multiple roles for your commercial photography project.

4. Most artists start as volunteers and/or assistants and gain experience to become experts. You will benefit working with professional with extensive experience and who knows what it involves to make great photos. The artist will come equipped with the necessary tools and equipment to ensure your project will be a success.

5. A good makeup artist creates dimension using the right products precisely and strategically. This will save you time and money as no makeup will be done over and over without getting it right. You can know the kind of work to expect from a professional makeup artist after seeing their portfolio.

Hiring a makeup artist is a big decision that should not be overlooked for any commercial photography project. Getting the right makeup artist can help you save time, costs and end up with great photographs for your project.



Heavy Industry: The power of a creative image

Most people associate industrial photography with heavy industry: power plants, automobile factories, and steel mills. While that is true, industrial imaging in our modern world means much more than that. It means bringing the heavy industry to life with creative images that sell their products. Just because its heavy machinery does not mean that we cannot take a creative approach to making their industry stand out will compelling images.



Product Photography, Why its a good investment

Seeing is believing; so they say. And nowhere does this apply as much as in online business. To make sales, online companies need to provide photographs of their products. This is where product photography becomes useful.

The need for product images for the purposes of advertising on brochures, websites and other marketing materials has grown over the last few years as online businesses become more competitive.

There is never a second chance to make a good first impression on visitors who stop by your website or consumers that you want to reach through billboards. Prospective customers will decide whether to buy your product at first glance. This is why it is important to invest in good product photography.

Your business will largely depend on the visual character of your consumers. Here are four reasons why it is good to invest in product photography:

1. In this digital era, good or bad product photography can mean a sale or a missed sale respectively. Current digital technologies offer many options for photography. Consumers will not want to know which camera you used as long as the photographs appear pleasing to their eyes. Investing in product photography is investing in sales.

2. Be it websites, brochures or other marketing media, many people look at images first before text. Customers may not know the exact elements that make a good image but they will certainly know when something is not right. Invest in good product photography and let the images lead consumers to making a purchase decision.

3. Professional photography leads to professional results. If you choose to take product photos for your own website or brochure, you are bound to end up with unbalanced photos or photos with improper focus. Get a professional photographer to take striking photographs that will make an impact on your customers and boost your marketing campaign results.

4. Do not entrust your product photography to an inexperienced person. Get an expert to do the job for you. If you want to attract more customers with your marketing materials, you want impactful product images that will make a mark on your customers.

No matter where you are advertising your product; newspaper, magazine, website, billboard, etc. you need a professional photographer to get you high quality photos. Consumers are more visual in nature and what they see can determine whether or not they will buy.