April 2016

Viewing posts from April , 2016

Communicating Change – How to Keep Your Customers Informed

5 tips for effective business change communication.

If anything is constant in the world of business, it’s change. Employees come and go. Businesses grow, consolidate, or refocus. Keeping your customers or clients informed of changes in your business is vitally important to your continued success. These tips will help you make the transition as smooth as possible.

Communicating Change

Know the reasons.

Having a clear goal in mind is important whatever the reason for the change in your organization. Know what you want to accomplish by implementing a change, and include your goals in all communication.

Have a communication strategy from the beginning.

Too often, communication strategy comes after the backlash is in full force. Having someone qualified to understand how people will respond to change is essential for a seamless transition.

Share information with employees as soon as possible.

Fear and insecurity can be heightened in times of change. Once the rumor mills start turning, a lot of time and effort can be wasted on getting your organization back to a place of order and productivity.

Don’t confuse process with communication.

Planning meetings can be used as communication vehicles when designed mindfully and used as part of a broader strategy, but they aren’t adequate to meet communication needs by themselves.

Use a variety of vehicles.

Don’t make the mistake of using a single method of communication such as email or a website. Repetition and redundancy are helpful in getting your point across.

Whether you are opening a new location, adding staff, or changing your focus, kpstudios can help you make the change as seamless as possible. Contact us to help with all of your communication needs.

5 Ingredients for Getting Delicious Images of Your Food

Five tips for your Food Photography Session.

With our years of experience, kpstudios knows how to make people drool over images of your food. Getting the best shot, however, sometimes requires a collaborative effort. Following these five tips will help you prepare for your session.

 

Prepare your Location.

Natural light can bring out the colors in your food, but you need plenty of it. Choose a location next to a large window to ensure you have enough diffused light to bring out colors and contrast.

Timing is Everything.

Natural light brings out different colors at different times of the day. If you want to emphasize blues and greens, schedule your session earlier in the day. Choose a time in the evening if you want to bring out reds and yellows.

Make it Fresh!

If your food is supposed to be hot, it should be steaming. Make sure you have enough staff on hand to deliver your food at its best.

Dress for the Occasion.

Blandly colored food can look very unappetizing. Liven up the image with colorful garnish, and check the edges of plates for stray food.

Set the Stage.

Your food should be the center of attention, but being prepared with props can mean the difference between a good image and a great image. Be prepared with plates that harmonize with your food, elegant silverware, napkins, or tablecloths.

 

Browse our Food Photography Portfolio to get ideas on how to best portray your food.

Food Imagery – Jesse’s Steak and Seafood

Nothing sells food better than nice images. Ever been to a restaurant and looked at the menu and none of it looked appealing? We were able to help a local restaurant create some mouth watering images for some of their most popular dishes. Not only was the food delicious, the people were so great to work with. Looking for a place to grab a bite? Check out Jesse’s Steak and Seafood at Patton Creek.

 

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