Your website is an integral part of your marketing and branding efforts as a business owner. More often than not, site visitors will judge you and your company based on the quality of your website photography and design. Therefore, if you want to create a memorable and professional impression, you must use high-quality website photography in your web design. In this article, we’ll look at five ways to make your website photography stand out.
1. Create Website Photography that Speaks
When creating photos for your website, it’s essential to make sure you hire a professional photographer who can help you create expressive images and convey the message you want to communicate. The best way to do this is to use high-quality, well-lit photography and ensure the main subject is in focus. Avoid using blurry or dark images, which can make your website and photography look unprofessional.
In addition, try to avoid using stock photos whenever possible. Instead, use original images that a professional photographer has created. This will give your website a more personal feel and help your website photography stand out from the crowd and be authentic.
Finally, be sure to create images relevant to the content on your website. For example, if you sell products on your website, including pictures of those products makes sense. On the other hand, if your website is focused on a particular service, make sure the photos reflect your service and the people that provide that service. By carefully creating images that complement your website’s content, you can ensure your website photography will stand out and effectively convey your message.
2. Get Creative with Color in your website photography
Another way to make your website photography stand out is to be creative with color. You can use bold colors to make a statement or muted colors to create a more calming effect. Or you can go with a monochrome effect using many like colors. Depending on your website’s content, you can experiment with different color schemes. Be sure that the colors you choose are on brand and will coordinate with your website, logo, and branding materials. It’s also good to make sure the clothing, props, and accessories match your website’s color scheme and branding.
Props and accessories can help to make your photos more enjoyable as well. Try using items relevant to your website’s theme or subject matter. For example, if you have a travel website, you could use props like suitcases or passports in your photos. Using colors on brand, props, and accessories that mimic your business is a great way to add filler images and graphic content to your website and give your website added interest and pop color. These images also make great social media backgrounds for your daily and weekly posts.
3. Choose the Right Background for your website photography
If you want your website photography to stand out, it’s essential to choose the right background. A busy or cluttered background environment can distract your website photography from looking professional. Instead, choose a simple scene that complements your photos. If shooting on location, sometimes it’s necessary to move things around and create the experience you want instead of using what is there. For example, you might move a desk or put a chair by a window and collect other props from around the office to create an interesting shot. Don’t be scared to get creative and do some heavy lifting to create images that will have an impact. Usually, less is more; you might need to declutter a desk or clean up a bookshelf in the background. Regardless of the task, be sure your background environment communicates the message you are trying to convey, and do not be scared to create what you want instead of settling for what is there.
It’s also essential to make sure the background is well-lit. If it’s too dark, your photos will look murky and uninviting. On the other hand, it can wash out your photos and make them look less distinct if it’s too bright. A professional photographer will know how to find a balance between the two extremes to get the best results.
4. Take Advantage of Natural Light when creating website photography
Take advantage of natural light. Natural light is always the best lighting for photos. If you can, take your photos near a window or outdoors. This can add interest and depth to your images. Natural light will help to make your photos look more professional and polished and can also add interest. When working with natural light, you will often need a bounce, fill, and or a reflector to modify the natural light to get a pleasing effect. If you don’t have access to natural light, your photographer can use strobe lighting to help create a natural light look.
Don’t be afraid to experiment with different photo styles. For example, you can mix and match traditional strobe-lit posed photos with natural light candid shots. Also, have your photographer try different angles and perspectives. For example, you can give a bird’s eve view and shoot from an above angle onto your subject, or you can go the opposite direction and shoot from a shallow angle. Another way to add interest to your images is to find angles that the eye doesn’t usually see, shoot through a door, a plant, or shoot with another object in the foreground, drawing your subject into the middle ground.
5. Professional Editing is an important part of your website photography
Finally, one last tip for making your website photography stand out is to be sure your photographer offers professional retouching for your final images. Editing your images can help to improve their quality and make them look more professional. The editing process can take care of many flaws and allow the images to look flawless, giving your images the professional pop they deserve. Also, your website photography must be adequately color balanced and exposed correctly, ensuring the entire image collection has the same look and feel. All this happens in the editing process and is an essential step that should not be overlooked.
By following these five tips, you can create website photography that is both eye-catching and memorable and attract your target customers to your business. If you are looking for a website photographer, kp studios is a Birmingham, Alabama-based commercial photography business specializing in website photography. Need an Alabama photographer for your next commercial photoshoot or advertising campaign? Book a 15-minute consult today!