Lifestyle Photography Enhances Your Brand
One of the best ways to create intrigue with your brand is by having lifestyle photography for your website, blog, and social media. This is not only an easy way to draw in more traffic, but it can also be an excellent way to show your company’s personality and aesthetic.
What is Lifestyle Photography?
Lifestyle photography is all about capturing people in natural, everyday situations. It can capture the essence of a brand or product and create an emotional connection with the viewer.
Lifestyle photography can be used to significant effect in marketing and advertising campaigns. It can help to humanize a brand and make it more relatable to consumers. And when done well, it can be compelling and effective.
So if you’re looking to enhance your brand with some stunning lifestyle photography, read on for some tips and advice.
Lifestyle Photography Examples
When it comes to marketing your brand, lifestyle photography can be a powerful asset. It allows you to show potential customers what your products or services can do for them in a relatable, realistic way.
To give you some inspiration, here are a few examples of brands that have used lifestyle photography effectively:
West Elm: West Elm uses lifestyle photography to showcase their stylish home furnishings and decor in realistic settings. This helps potential customers visualize how their own homes could look with West Elm products.
Anthropologie: Anthropologie uses lifestyle photography to evoke a feeling of wanderlust and adventure. Their images make customers feel like they could be anywhere globally, which helps promote their bohemian-chic brand identity.
Nike: Nike is one of the masters of using lifestyle photography to sell a lifestyle, not just a product. Their images depict active people living their best lives, which helps customers see how Nike products can help them live better lives.
Tips for Shooting Lifestyle Photos
Lifestyle photography is all about capturing people in natural settings and real-life situations. It’s a great way to show your brand as relatable and authentic.
Here are a few tips for shooting lifestyle photos that will enhance your brand:
1. Get candid shots. Candid shots are unposed and natural-looking, making them so appealing. They help to humanize your brand and make it more relatable.
2. Use real people. Lifestyle photography is all about capturing real people in real-life situations. So, be sure to use actual customers or employees in your photos rather than models.
3. Shoot in different locations. Don’t just stick to one place when shooting lifestyle photos. Instead, mix things up and shoot in various locations that represent your brand well.
4. Capture emotion. Lifestyle photos should be emotive and convey the feeling behind your brand. So be sure to capture genuine expressions and emotions in your shots.
5. Tell a story. A good lifestyle photo tells a story about your brand and its stands for. When planning your shots, think about what kind of story you want to tell and make
Chateau Elan – A Day at the Winery
Recently, we went to Chateau Elan, a gorgeous winery located in Braselton, Georgia, for a commercial photography shoot. We spent the day roaming the grounds to create a series of lifestyle images for this award-winning winery. Chateau Elan Winery has been the most-awarded winery on the East Coast for three years garnering over 300 national and international awards.
Château Élan is North Atlanta’s premier meeting destination that offers championship golf, a full-production winery, a European health spa, and world-class amenities. From the moment you drive through the gates of Chateau Elan until the moment you leave, you will experience warm Southern hospitality combined with the beauty of the French countryside.
Within the sweeping panorama of the North Georgia foothills, just 40 minutes away from Atlanta, Chateau Elan began with the planting of vineyards in 1981. From these lush vines of Chardonnay, Merlot, Cabernet, and Riesling grapes have grown a 3,500-acre conference and leisure destination where French provincial and Southern hospitality combine to produce exceptional wines and warm memories.
It was important for this client that we capture the essence of what a day at the winery would be like. We hired models and a whole crew to pull off this shoo! Its looks are unique, right! I can’t want to go back as a guest to enjoy all that Chateau Elan offers.
Lifestyle photography can play a significant role in enhancing your brand.
It can show potential customers how your products are used in everyday life, and it can help humanize your company. When done well, lifestyle photography can make a big impact.
Within the sweeping panorama of the north Georgia foothills, Château Élan began with the planting of vineyards in 1981. From these lush vines has grown to a 3,500-acre conference and leisure destination.
Our commercial lifestyle photoshoot included a hairstylist, makeup artist, and wardrobe to ensure our models looked as beautiful as the winery. The lifestyle images we captured will be used in marketing materials and on social media. We discovered what a fantastic location Château Élan is for a romantic getaway or girl’s day of fun!