Communicating Change – How to Keep Your Customers Informed

Communicating Change – How to Keep Your Customers Informed

5 tips for effective business change communication.

If anything is constant in the world of business, it’s change. Employees come and go. Businesses grow, consolidate, or refocus. Keeping your customers or clients informed of changes in your business is vitally important to your continued success. These tips will help you make the transition as smooth as possible.

Communicating Change

Know the reasons.

Having a clear goal in mind is important whatever the reason for the change in your organization. Know what you want to accomplish by implementing a change, and include your goals in all communication.

Have a communication strategy from the beginning.

Too often, communication strategy comes after the backlash is in full force. Having someone qualified to understand how people will respond to change is essential for a seamless transition.

Share information with employees as soon as possible.

Fear and insecurity can be heightened in times of change. Once the rumor mills start turning, a lot of time and effort can be wasted on getting your organization back to a place of order and productivity.

Don’t confuse process with communication.

Planning meetings can be used as communication vehicles when designed mindfully and used as part of a broader strategy, but they aren’t adequate to meet communication needs by themselves.

Use a variety of vehicles.

Don’t make the mistake of using a single method of communication such as email or a website. Repetition and redundancy are helpful in getting your point across.

Whether you are opening a new location, adding staff, or changing your focus, kpstudios can help you make the change as seamless as possible. Contact us to help with all of your communication needs.

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