Personal branding photography is a relatively new aspect of visual branding, with savvy business owners jumping on board to take their branding to the next level. A personal branding photography session differs from a typical headshot session in several ways. With headshots, the focus is on you, usually shot from the waist up. Headshots are incorporated into personal branding sessions, but we don’t stop there. We delve deep into not just who you are visually but telling the story of what you do and why you do it via detail shots, lifestyle shots, photos of you in action, you with your products, etc. The possibilities are endless, and each session is customized to reflect best the type of business you run and the message you wish to convey about your brand through imagery.
Take a look at Beverly Trent. We worked with her a few months ago. She has developed an online coaching platform for stressed-out parents. We were able to help her create impactful images that help her site come alive and connect with parents like you who need extra help with their kiddos. You see, Beverly has been an educator for decades, and she is bringing all the knowledge she’s learned over the years working with 1000s of kiddos to help take some of the stress out of parenting; if this sounds like you, check her out https://beverlytrent.com/.
We asked Beverly two key questions about how her branding session impacted her business. Here are her thoughts.
What is the most unexpected way you have used your branding images?
“The most surprising way I’ve used the photos is on social media, resumes, and the website.”
How would you say your personal branding images have helped your business grow?
“The photos have helped give my business a professional look. It’s been a crazy school year, but I’m leaving the classroom at the end of May, and I am excited to plunge into the new business full-time this summer and fall!”
“All the best to you! I am beyond grateful for the images and will continue to use them.”Beverly Trent
Branding sessions are more customized than a headshot session, so many factors must be considered, including the location(s), outfits, branding colors, your brand messaging, etc. Therefore, our pre-shoot brainstorming will be more involved and in-depth in planning. We help you decide how to best translate your brand into images you can use on social media, your website, and advertising. Each brand is different, and each session is personalized to fit your brand-specific needs.
Branding sessions also differ from our headshot sessions in that we include digital files. You will invest more into this type of session than you would with a headshot session simply because you’re getting a wider variety of images and more time spent planning, consulting, and shooting. With Branding images, the end goal is to help you be more profitable, so consider this session an investment in your business’s future success.
Is a personal branding session right for you?
You should consider a personal branding session:
• If you own any kind of business.
• If you are the face of your brand and it is important for people to connect with you.
• If you wish to take your business to the next level by improving your visual branding.
• If you want your ads to look fresh, polished, and professional.
We would love the opportunity to assist you with your brand photography by offering you a professional, customized photo session that brings every aspect of your brand to life. Not only will we help you create a visual version of your
branding message, but we’ll also create a photo experience that will leave you feeling great. In addition, your brand photography will draw clients in and give them a reason to choose you.
We look forward to working with you and bringing your brand to life. Schedule your free fifteen minute consultation today and download our free personal branding guide book to find out more.