How Much Do Commercial Photoshoots Cost

Hiring a commercial photographer is an excellent idea. This article is to help you understand how commercial photography rates are charged. 

You can find a large variety of pricing ranges when pricing a commercial photoshoot, and they all rely on various factors. However,  most photographers cannot use a straightforward pricing plan for their work as each job has many variables that may affect pricing. 

For a commercial photoshoot, the following items are included in the estimate:

  • The photographer’s creative fee for time and talent 
  • Licensing costs for the use of the photographs
  • Expenses incurred as a result of the production
  • Non-photography costs may include, but are not restricted to, the following items:
    • Fees associated with pre-production, assistants & equipment
    • Styling Fees
    • Fees  for technical and site scouting
    • Fees for model/talent scouting and casting
    • Fees for travel
    • Fees for post-processing
    • Fees for retouching

Estimating a commercial photography job is sophisticated and can have many working parts to consider. There are several ways to calculate the cost of a commercial photography project. The first step is to consult with your photographer and discuss the details of your project.  

 A couple of examples of some general Commercial photography price ranges are listed below:

  • Commercial photography creative fees may vary from $1000 to $5000 or more per day
  • Photographers who are well-known and renowned and who have representation (via an agent): $3000-$5000/day or more, as the agent takes a cut of their creative fee

Sometimes creative fees include image licensing fees, and sometimes they do not. It all depends on the intended usage of the photos. Licensing fees for a small local business using the images in a local market vary significantly from a National brand using the pictures internationally.

kp studios is a Birmingham, Alabama-based commercial photography business. Need an Alabama photographer for your next commercial photoshoot or advertising campaign? Book a 15-minute consult today!