Hiring a commercial photographer is an excellent idea. This article is to help you understand how commercial photography rates are charged.
You can find a large variety of pricing ranges when pricing a commercial photoshoot, and they all rely on various factors. However, most photographers cannot use a straightforward pricing plan for their work as each job has many variables that may affect pricing.
For a commercial photoshoot, the following items are included in the estimate:
- The photographer’s creative fee for time and talent
- Licensing costs for the use of the photographs
- Expenses incurred as a result of the production
- Non-photography costs may include, but are not restricted to, the following items:
- Fees associated with pre-production, assistants & equipment
- Styling Fees
- Fees for technical and site scouting
- Fees for model/talent scouting and casting
- Fees for travel
- Fees for post-processing
- Fees for retouching
Estimating a commercial photography job is sophisticated and can have many working parts to consider. There are several ways to calculate the cost of a commercial photography project. The first step is to consult with your photographer and discuss the details of your project.
A couple of examples of some general Commercial photography price ranges are listed below:
- Commercial photography creative fees may vary from $1000 to $5000 or more per day
- Photographers who are well-known and renowned and who have representation (via an agent): $3000-$5000/day or more, as the agent takes a cut of their creative fee
Sometimes creative fees include image licensing fees, and sometimes they do not. It all depends on the intended usage of the photos. Licensing fees for a small local business using the images in a local market vary significantly from a National brand using the pictures internationally.