I want to share a story about reaching business goals that will inspire you to try some simple, new marketing techniques this year.
Out of her kitchen, into her very own bakery!
Do you remember Miss April Sibley of the Magic City Baking Company, our 2020 marketing video winner?
When we met with April in May 2020 (ha!), her goal was to grow her baking business to the point where she could quit her full-time job and make baking her career. Her ultimate goal was to go from a home-based bakery to having a brick and mortar store. Well, she did it!
11,000 people and 2,553 engagements!
The short 1-min video we created told the story (watch it here) of how she took her passion for baking and turned it into a successful business.
When kp studios shared her video on Facebook, it reached over 11,000 people and had 2,553 engagements!
This video made it easy for April’s friends and family to share her story on social media, leading to a big surge of sweet treat orders.
I checked in with her last month, and this is what she had to say:
“The video was a TREMENDOUS help!!! I have definitely seen an uptick in clients since sharing the video! I also modified my website and added the video. I think it gives people a good insight into who I am, and I am so grateful for you!!!!”
“I am so happy to share that I will have my brick and mortar space downtown! The building is being renovated right now, so it will be sometime in 2021!!! I’m nervous about taking that leap, but I’m definitely ready!!!!! “
We are so excited that the video we created help push April’s business to the next level.
We’d love to do that for you too! Let’s talk about how we can help you grow your business in 2021.