Getting the best shot of your team.

Group photos are a great marketing tool for your business. When done correctly, they can communicate the value of combined experience and teamwork that you bring to your clients. They can engender trust and foster a sense of familiarity with your organization, and can convey authority and promote long-term relationships with your clients. Getting the best shot of your group is vitally important. Here are a few tips to help your team prepare for your session.

Consider the message.

Think about what you want to convey in your group photo. Do you want to look tough or do you want to seem more relaxed, friendly, and approachable? Discuss this with your photographer so they can help you achieve the desired results.

Scout out a location.

Look around the office with your photographer, and see what possibilities you have. If your office is not suitable for the portraits, then you might look elsewhere. You may choose to take your group photo in the lobby or a local club office. Your photographer will have some experience with this and can help you make these decisions.

Timing is everything.

Think ahead about how many people will be in the image. Plan a time when everyone is likely to be there. If you are photographing a larger group that needs to be broken down into smaller groups, consider that when making your schedule.

Dress professionally.

Wear professional clothes that fit you well. Avoid busy patterns and large lines or stripes that draw attention away from your face. Do not wear turtlenecks since they crowd the face. Including company colors in your wardrobe can provide a sense of unity.

Don’t overdo accessories.

Keep jewelry simple to avoid drawing attention away from your face. Style your hair naturally, and avoid using makeup or product that shines or sparkles.

With a little planning and a great photographer, you can ensure that you are putting a great face to your company name. Contact kpstudios to help with your next photo shoot.