Is it the writing in the ad? Probably not. If you’re like most people, you notice images first. Oftentimes the images in an advertisement are what draws people’s eyes to it, and these images typically determine whether or not people continue to study the advertisement. – See more at: http://www.theartcareerproject.com/advertising-photography/966/#sthash.jWNejjO0.dpuf
When you are looking at an advertisement, what is the first thing you notice? It’s probably not the writing in the ad. Most people notice the images first. The images are what draw the reader’s eyes to it and the images will determine whether or not people continue to read the advertisement.
The use of photography in advertisements will greatly increase the chances that readers will look at them. Advertising photography involves taking pictures of people, products or services. The photographs should be interesting, eye-catching and make consumers want to buy the product or the service.
Flattering photographs of service professionals themselves can be used to promote their business.
Here are some examples of advertising photography a Birmingham law firm used after a recent kpstudios photo shoot. Putting a face with a name and a quote adds a personal touch.